It all began with a love of photography, sparked by my grandfather and his 35mm film camera. From an early age, I was captivated by the magic of capturing moments on film. I later discovered my love for radio and started spending my Sunday nights at BBC WM, volunteering on 'Ian Wood’s Sunday Night Party'.
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What began as a one-off visit turned into a regular opportunity to shadow the team at the iconic Pebble Mill studios. By the age of 16, I was assisting with live shows, and during my time there, I was fortunate enough to meet and learn from some incredible and legendary people.
These experiences laid the foundation for my creative journey during the formative years, leading me to study Media Studies in college, where I was the only student to achieve a distinction. My studies ranged from radio and video production to print media and journalism, and I even combined my connections at the BBC with my assignments, which gave me an invaluable, real-world perspective. Following college, I pursued a degree in Photography at Nottingham Trent University, deepening my technical skills and artistic vision. But life, and subsequently death, has a way of changing your plans, while simultaneously expanding your horizons. Following university, I ventured into other industries, each one teaching me something new about people, business, and communication. Working with a company that manages several high-profile gambling websites was eye-opening in understanding human behaviour, especially in how people make decisions. It provided unique insights into the psychology behind risk-taking, impulse control, and the complexities of user engagement. I learned a great deal about how individuals interact with platforms, and how even subtle changes in user experience can influence behaviour. This deepened my understanding of people’s motivations, vulnerabilities, and the importance of ethical responsibility in business. A dynamic role as Conference and Banqueting Manager for a major hotel, found me overseeing 27 event spaces and taking charge of everything from weddings to corporate conferences. It was here that I further honed my skills in event coordination, customer service and rekindled my love for audiovisual technology. |
"This deepened my understanding of people’s motivations, vulnerabilities, and the importance of ethical responsibility in business." |
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I’ve worked in real estate where I refined the art of client relationships and negotiation. My time in security operations taught me the importance of compliance, leadership, and adaptability as I managed engineers across the UK and Ireland, handled supplier relationships, and streamlined technical support processes.
And then the world changed. During the COVID-19 pandemic, while furloughed, I returned to my creative roots. I filled my time creating social media content, producing promotional videos, designing logos, creating digital and print publications, and much more. It was a rediscovery of my true creative passion. When I returned to work, I continued video production providing an in-house service of video production spanning promotional, training, and client testimonial—projects that are still in use today. Shortly after, I took a role as Head of Creative: Marketing & Communications at a construction firm specialising in artificial intelligence safety solutions, overseeing everything from their social media and marketing strategy to branded merchandise. Podcasting, in particular, has brought my journey full circle, back to those Sunday nights at BBC Pebble Mill. While producing professional-grade episodes, and exploring new ways to engage audiences, it reminded me of the power of voice; connecting with an audience through stories that matter. It was here that the seed for OneZeroCreative truly began to grow, combining my creative expertise with my in-depth knowledge of business operations into one creative venture. Along the way, there have been unforgettable moments, like working alongside ITV and the BBC in 2022 as comedy legend Peter Kay made a rare (at the time) appearance, launching a 'Wheelyboat' for an outdoor education centre. Each chapter has added depth to my understanding of creativity, collaboration, and the unique needs of different industries. |
"...it reminded me of the power of voice; connecting with an audience through stories that matter." |
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With 26 years of experience, I bring a wealth of knowledge and expertise to every project.
When people choose OneZeroCreative, they’re not hiring a faceless agency—they’re gaining access to a rare combination of creative talent and real-world business acumen with a professional whose breadth of experience is unmatched. My journey across industries has given me a perspective few others can offer. These roles honed my problem-solving skills, adaptability, and ability to collaborate with diverse teams—all critical elements I now use to help businesses tell their stories effectively from an extraordinary perspective. I’ve worked with everyone from local entrepreneurs to high-profile organisations, and I’ve navigated fields as diverse as security, hospitality, gambling, healthcare, construction and technology This blend of creative talent and real-world experience ensures that I understand the challenges businesses face, tailoring creative solutions that truly resonate and drive growth. I’m not bound by a single perspective or specialty; instead, I’ve mastered the art of adaptability, using my wide-reaching skill set to deliver results that are both innovative and practical. Whether it’s designing a logo, producing a podcast, managing a marketing campaign, or creating compelling visual content, I bring an unparalleled versatility and depth of experience to every project. At OneZeroCreative, creativity meets strategy, and my passion lies in bridging the gap between the two to help businesses communicate, captivate, and grow. If you’re looking for a partner who can think beyond the brief, see the bigger picture, and execute with precision, look no further. Together, we’ll craft solutions that inspire and deliver results. |