Thinking about launching a podcast but not sure where to begin?

Whether you're brimming with ideas or simply curious about how podcasting could support your business or brand, OneZeroCreative has just brewed up something for you.

Introducing Podpresso — a free, no-pressure, 30-minute virtual coffee where we chat through your podcast ambitions, explore how audio content can elevate your message, and answer any early questions. It’s relaxed, informative, and designed to help you take that first step with confidence.

Led by Elyssa from OneZeroCreative, this informal session isn’t a sales pitch. It’s your chance to ask anything — from “Do I need fancy equipment?” to “Could a podcast help grow my business?” — and hear honest, practical advice from someone who lives and breathes storytelling through sound.

“We call it Podpresso because it’s short, strong, and designed to perk up your ideas,” says Elyssa. “This isn’t about commitment — it’s about connection. Whether you end up launching a podcast or not, you’ll walk away with clarity.”

Busting the Big Myth: You Don’t Need a Studio to Start

One of the biggest barriers stopping people from getting started is the misconception that podcasting demands a big budget and a suitcase full of tech. Spoiler: it doesn’t.

During your Podpresso, we’ll talk honestly about what you actually need to get started — and you will be surprised at how affordable and achievable it really is.

What’s on the table?

• A relaxed 1:1 virtual chat (30 mins max)
• Guidance tailored to your goals or questions
• Straightforward advice on equipment and setup — no upselling
• An introduction to how OneZeroCreative supports podcast journeys
• Absolutely no jargon, pressure, or ‘salesy’ talk

So, if podcasting has been on your mind, let’s talk it through — one sip at a time.

Ready to start the conversation?

Book your Podpresso today and let's see where the story could go.
👉 Take the First Step: ​https://bit.ly/OneZeroCreativeCalendly

Not long ago, a whisper into a microphone or the rhythmic tapping of fingernails might have seemed like niche internet oddities. Today, these seemingly small sounds are generating serious money. Welcome to the world of ASMR—Autonomous Sensory Meridian Response—where audio sensations meet commercial potential, and the podcasting world is taking notice.

ASMR refers to a tingling sensation, usually starting at the scalp and moving down the spine, triggered by certain sounds or visual stimuli. Think soft whispers, gentle tapping, rustling, brushing, or methodical page-turning. It’s deeply personal and, for many, deeply relaxing.

While it first gained traction on YouTube, where creators would perform sleep-inducing routines to camera, ASMR has since become an audio-first experience. And that’s where podcasting comes in.

ASMR content has evolved from lo-fi bedroom recordings to highly produced, monetised ventures. Some of the biggest ASMR creators—like Gibi ASMR and ASMR Glow—have millions of followers, six-figure sponsorship deals, and sell branded merchandise. Meanwhile, companies are increasingly looking at ASMR as a legitimate form of advertising, stress relief, and even therapy.

The ASMR category on YouTube alone racks up billions of views. But beyond the visuals, what keeps people coming back is the sound. That’s why ASMR is making a strong—and profitable—transition into the podcasting space.

ASMR is all about sound, intimacy, and personal experience. In that sense, it’s perfectly suited to podcasting. With a good pair of headphones, the listener is immersed in an environment that’s designed to soothe, calm, and often, send tingles down the spine. Podcasts remove the visual distraction and heighten the audio impact, turning a passive listen into an active sensation.

Unlike fast-paced chat podcasts or high-drama true crime shows, ASMR podcasts work because of their deliberate slowness, their comfort in silence, and their ability to create emotional space. In a content landscape driven by volume and speed, ASMR podcasts stand out by doing the opposite.

The rise of branded ASMR content is a trend worth noting. IKEA released a 25-minute ASMR video featuring its products, while companies like Michelob Ultra, KFC, and even car brands have dipped into the genre. Now, brands are exploring ASMR podcast sponsorships and bespoke content as part of their wider audio marketing strategy.

Why? Because ASMR has a loyal and highly engaged audience. Listeners aren’t skipping ads—they’re immersed in the sound. For marketers, that’s gold.

ASMR has moved beyond entertainment into the realm of wellbeing. Many listeners use it to manage stress, anxiety, and insomnia. That’s opened the door for a wave of wellness podcasts that blend ASMR techniques with meditation, mindfulness, or storytelling.

Apps like Calm and Headspace have started incorporating ASMR-style audio, and there’s increasing interest in how soothing sounds can improve mental health. In fact, the wellness podcast sector is now one of the fastest-growing podcast categories globally—and ASMR is a big part of that.

ASMR podcasters aren’t just relying on ad revenue. Many use platforms like Patreon to offer exclusive content, personalised recordings, or early access episodes. Others partner with meditation apps or wellness brands, license their audio for sleep and focus playlists, or sell products like binaural microphones, sleep masks, or ambient sound machines.

Because ASMR content is evergreen, it has strong replay value. That means back catalogues can generate passive income long after their release—another point in favour of podcasting as a medium.

The future is ripe with possibility. With the rise of AI, we could see hyper-personalised ASMR experiences tailored to individual triggers. There’s also potential for companies to use ASMR in internal communications, training, or brand storytelling—offering a calm, non-disruptive alternative to traditional media.

For businesses looking to enter the podcasting space, ASMR offers something different: emotional connection through subtlety. It's not just content—it’s sensation.

The business of ASMR shows that there’s value in the quiet. In a world of constant noise, the power of a whisper is becoming clearer than ever. As podcasting continues to grow, expect ASMR to become not just a genre, but a tool—for brands, creators, and listeners alike.
​
Whether you're a content creator looking to diversify, a business exploring new ways to reach your audience, or a listener in need of a moment’s peace, the ASMR podcast space is one worth tuning into.

Podcasting has become one of the most powerful storytelling tools of the digital age. With the ability to inform, entertain, and inspire through nothing but sound, it offers a uniquely intimate experience. But as the medium grows, so does the responsibility to ensure it’s accessible to all listeners — not just those who can engage with audio content without barriers.

Accessibility in podcasting isn’t just a ‘nice to have’ — it’s essential.

Over 11 million people in the UK live with some form of hearing loss. For many, traditional audio formats are challenging or entirely inaccessible. If podcast creators want their content to reach and resonate with wider, more diverse audiences, accessibility must be built into the process from the start.

Beyond disability, accessibility also considers neurodiversity, language barriers, learning differences, and environments where audio can't be played aloud. Whether someone is deaf, hard of hearing, has auditory processing disorder, or simply prefers reading to listening — they still deserve to be part of the conversation.

Ways to Make Podcasts More Accessible
Making your podcast more inclusive isn’t about overhauling your entire process — it’s about thoughtful enhancements that benefit everyone.

Transcripts: One of the most impactful accessibility tools is providing a written transcript of each episode. A well-formatted transcript allows: It also supports people who process information better visually and gives non-native speakers a chance to follow along more easily.

• Deaf and hard-of-hearing individuals to access content fully.
• Search engines to better index your content.
• Listeners to skim or refer back to specific information easily.

Captions for Video Podcasts 
If you share your podcast episodes on platforms like YouTube or social media, captions are a must. Automatic captioning tools are improving, but manual editing ensures accuracy and respect for your audience.

Clear Audio Quality 
Inclusive content isn’t just about alternatives — it’s also about improving what’s already there. Clear sound, minimal background noise, and good microphone technique make your episodes easier to understand for everyone, especially those with auditory processing difficulties or listening in noisy environments.

Episode Summaries and Show Notes 
A strong summary at the beginning of each episode, paired with comprehensive show notes, helps set expectations and guide all listeners through the content. This benefits neurodiverse audiences and those with cognitive differences who benefit from structured information.

Inclusive Language and Pacing 
​Using plain language, avoiding jargon, and speaking clearly can help broaden your reach. Consider the pacing of your speech — not too fast, not too slow — and remember that thoughtful pauses and structure can aid comprehension.

Who Benefits from Accessible Podcasting?
Accessible podcasting isn't only for those with disabilities. It helps:

• Students using transcripts to study.
• Journalists quoting from episodes.
• Listeners in public places or on limited data.
• People learning English as an additional language.
• Anyone looking to engage with content in a different way.

Inclusion enhances the experience for all, not just a few.

The Business Case for Accessibility
From a commercial perspective, accessible content performs better. It reaches broader audiences, supports SEO, increases user engagement, and reflects positively on your brand values. Showing that you care about inclusion sends a clear message — that every listener matters.

Looking Ahead
As the podcasting industry continues to innovate, we must not leave accessibility behind. Whether you’re an independent podcaster or a business using audio to build community and trust.

​It’s time to ask: Are we including everyone?

By taking small, thoughtful steps — providing transcripts, improving clarity, considering neurodiversity — we move closer to a more equitable and welcoming audio space for all.

Let’s create content that invites everyone in.

In the golden age of streaming, binge-watching has become second nature. Netflix, Amazon Prime, and other platforms have conditioned audiences to consume content in rapid succession, devouring episode after episode in a single sitting. But this phenomenon isn’t limited to visual media—podcasting has also entered the era of binge-worthy storytelling.

Podcasters can harness the same techniques that make Netflix series so addictive. So, what can podcasters learn from the kings of serialised content?

Hook Them from the Start
Think of the most gripping Netflix series you’ve watched. Almost without fail, they start with a question, a twist, or an emotional moment that makes you desperate to see what happens next.

Podcasting works the same way. Whether you're producing a narrative-driven show or an interview series, you need a strong hook in the first few minutes. Consider opening with a provocative question, a compelling piece of audio, or an unresolved conflict that leaves your audience intrigued.

Tip: Tease future revelations early on. Give just enough information to spark curiosity, but hold back enough to keep listeners engaged.

Structure for Continuity
Netflix series are often carefully structured, with each episode feeding seamlessly into the next. The best podcast series do the same, making listeners eager to press “Next Episode.”

If your podcast is episodic, you can still benefit from continuity. Create recurring themes, reference past discussions, and develop inside jokes with your audience. If your show follows a serialised format, end each episode with a cliffhanger or an unanswered question that entices listeners to return.

Tip: Use a consistent episode format so listeners know what to expect while still leaving room for surprises.

Character-Driven Storytelling
Why do we binge-watch shows? Because we get invested in the characters. Stranger Things isn’t just about the Upside Down—it’s about Eleven, Mike, and the rest of the gang. In podcasting, your “characters” might be real people, guests, or even yourself as the host.

Great storytelling isn’t just about facts; it’s about emotion, conflict, and personal stakes. Whether you’re telling a true crime story, diving into business case studies, or interviewing inspiring figures, focus on the human element.

Tip: Spend time developing personalities. Let guests open up, share vulnerabilities, and tell personal anecdotes that help the audience connect with them.

Create Anticipation with Episode Endings
Netflix thrives on the “just one more episode” mentality. They achieve this by ending episodes on unanswered questions, plot twists, or emotional beats that demand resolution. Podcasters can use the same strategy.

Tip: End with a teaser. For instance, if you're covering a multi-part topic, say: “Next time, we uncover the surprising truth behind…” or “In our next episode, you’ll hear an unexpected twist in this story.”

Lean into the Power of Playlists & Seasons
Netflix organises content into seasons, making it easier for audiences to commit to a binge-worthy experience. Podcasters can adopt this by creating themed seasons or curating playlists for listeners to follow.

If your podcast doesn’t follow a seasonal format, consider grouping episodes into thematic collections—such as “The Best of 2024” or “Our Top Business Growth Stories.”

Tip: Clearly label episodes so listeners know they’re part of a series, like Episode 1 of 5: The Startup Journey.

Encourage the Binge Experience
Netflix autoplay encourages continuous viewing. While podcast platforms don’t always have autoplay, you can still create a seamless listening experience.

• Release multiple episodes at once for a “binge drop.”
• Promote previous episodes in your new ones.
• Use show notes to link to related episodes.

Tip: If possible, edit episodes with back-to-back listening in mind. Remove unnecessary intros for ongoing series so the transition feels smooth.

Market Like a Streaming Service
Netflix knows how to build hype. From teaser trailers to behind-the-scenes content, their marketing strategy generates excitement before a show even drops.
Podcasters can do the same by:

• Creating teaser clips for social media.
• Posting countdowns and episode previews.
• Engaging with the audience through polls and discussion groups.

Tip: Treat each podcast episode like an event. Build anticipation, share sneak peeks, and get your audience excited before it releases.


The rise of serialised content has changed how audiences consume stories—and podcasting is no exception. By learning from Netflix and embracing the principles of binge-worthy storytelling, podcasters can increase engagement, boost listener retention, and turn casual listeners into loyal fans.

So, whether you’re launching a new podcast or refining your current one, ask yourself: Would my audience want to hit ‘Next Episode’ immediately? If not, it might be time to borrow a few tricks from the streaming giants.